PROJECT OVERVIEW: Distributed Microsite SEO Ecosystem

I led the content strategy, copywriting, and SEO framework for a network of 7 interconnected microsites, each focused on a specific domain of expertise (construction, design, innovation, philanthropy, business philosophy, community legacy, and the founder’s personal brand).

This ecosystem was designed to:

• Increase topical authority across multiple verticals
• Improve SERP diversity to give users more accurate, contextual information
• Balance the founder’s digital presence by amplifying high-value content
• Decentralize brand narrative across multiple focused, trustworthy sources
• Strengthen cross-domain linking for elevated domain authority
• Create long-term organic growth through niche, intent-driven articles

Each site acted as a pillar domain with unique thematic authority, allowing the content network to rank for different clusters of high-intent keywords while feeding into an overarching SEO strategy.

Key Challenges

• Outdated or incomplete information dominating page one
• Lack of E-E-A-T signals and authoritative sources
• Multiple topics but no cohesive narrative
• No clear interlinked content ecosystem
• Difficulty controlling digital perception across industries

SEO Strategy Outline

1. Multi-Domain Authority Building